President's Message

The environment that now surrounds us is changing dramatically.
While the business of our customers is expanding globally, numerous events having a major impact on business and life have occurred around the world. Consequently, expectations toward information technology (IT) are at an all time high, both as tools to bring about greater social and business development, and to surmount the challenges and diffi culties that we now face.

Against this backdrop, the NTT DATA Group, with its vision of becoming a Global IT Innovator, has set its sights on the global market and continues to evolve as a corporate group that provides innovative solutions to society that leverage our IT capabilities. As a milestone, to mark our 20th anniversary, we have initiated a new branding campaign.

We provided three interpretations for our new brand message, "Global IT Innovator. NTT DATA GROUP." First, for customers who wish to see society and business develop further, the NTT DATA Group will be the customer's innovation partner, supporting them from innovation concept to turning it into a tangible reality. Second, the NTT DATA Group will innovate itself so that the entire Group is able to create new value for customers. Third, as a company that operates within society, NTT DATA Group will contribute to the creation of positive innovation for the future and the broad-based development of society as a whole. These three points form the essence of the NTT DATA Group and we will continue their pursuit.

To ensure that these ideas are in line with customer expectations, the NTT DATA Group has made a promise--a "brand promise"-- to customers. The NTT DATA Group shares in the "inspiration" born of the customer's anticipation of our creating innovative concepts and turning them into reality, as well as the "excitement" resulting from the customer's satisfaction with these achievements. We will promote, more than ever, "Group management" to enhance Group unity and cooperation to achieve the self-innovation of the NTT DATA Group.

To become the NTT DATA Group that customers and society have come to expect, we are making a collective effort to create a new future for the NTT DATA Group with the goal of providing value that surpasses customer expectations.

President and Chief Executive Officer
TORU YAMASHITA

Related Information
Annual Report Fiscal Year 2009 (President’s Message)

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