The NTT DATA Group continues to conceive and implement new businesses and services that make use of information technology, which is our way of contributing to the further development of society and business. We are therefore committed to working with our customers, as an Innovation Partner, to provide value that will truly satisfy them. This is the commitment expressed in the NTT DATA Group brand promise and brand message.
The Brand PromiseThe Brand Promise
The NTT DATA Group will fulfill the following promise to our customers:
As a partner who visualizes and realizes innovation, the NTT DATA Group shares the dreams and inspiration of our customers.
Based upon the foresight of future needs and a deep understanding of our customers, we visualize new businesses and services, along with solutions to support them, and share dreams of increased social and business development with our customers.
Furthermore, our goal is to realize this innovation and share the inspiration of our customers.
To accomplish this, we provide support that extends beyond the IT field to include collaboration of various businesses and services, based upon our advanced systems development and application capabilities.
The Brand Message
![[Figure] NTT DATA CORPORATION Global IT Innovator](groupbrand/img/txt_catch01.gif)
Our brand message "Global IT Innovator" represents the NTT DATA Group vision. This message expresses our strong resolve to become a partner of our customers in realizing innovation, and to draw on our collective strengths as a Group to create new value for the sake of that innovation.
Value Provision Model
The specific process for implementing the brand promise to customers, "innovation from conception to realization," is our value provision model (3D Value Cycle).
![[Figure] 3D Value Cycle (Design, Development, Application)](groupbrand/img/fig_diagram01.jpg)
- Innovation Designing
- As an innovation partner, we create concepts with depth and breadth from a perspective that includes supporting collaboration among a variety of businesses and services.
- Solution Developing
- We use our advanced systems structuring and application capabilities to develop and provide solutions that make customer concepts a reality.
- Performance Driving
- We support our customers so that they will also make the best use of solutions and enjoy greater benefits from innovation.
President's Message
